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“Our next-generation MediaCentral production suite gives creative teams across news, sports, post production and live production the power to create and deliver more content to all their media outlets in less time than ever before,” says Dana Ruzicka, chief product officer, Avid. ![]() These major advancements enable customers to find and access media assets from any location, turn content around faster and deliver to diverse channels and devices, while automating their workflows. MEDIACENTRAL PRODUCTION MANAGEMENT SOFTWAREEvery production team member is connected in a completely integrated workflow that offers a unified view into all media assets-whether on premises, or in a private data center, the public cloud, or a hybrid environment.Īt MediaCentral’s core is the next-generation MediaCentral platform engine that delivers automated content indexing, workflow orchestration, centralized administration, and streamlined software deployment. ![]() MEDIACENTRAL PRODUCTION MANAGEMENT FULLMediaCentral’s modular design delivers a full suite of apps, services, and connectors, providing scalability and speed on the job for media production, including television programs, news and sports broadcasts, films, or live TV and events. Customers also benefit from MediaCentral | Cloud UX, Avid’s responsive and intuitive user interface that makes it easy to search, access, edit, collaborate, and publish content from the convenience of any workstation, laptop, or mobile device they choose. While it’s not a complete asset management solution, Editorial Management is designed to make sure some organisation is possible at any fledgling facility, no matter how remote, temporary or understaffed it is….Avid announces the immediate availability of the next-generation, web-based version of MediaCentral media production and management platform.īy streamlining the entire workflow, MediaCentral enables customers to create better content faster, deliver to more outlets and devices, and maximize the value of their media. While there have been a number of updates, we’re most excited by the arrival of MediaCentral | Editorial Management, a browser-based asset management system designed to make the organisation, viewing and addition of metadata to your media easier, without relying on an NLE, which we’ve been looking forward to since IBC.Īvid say: “For smaller post production and broadcast teams, this affordable media management solution enables unmatched collaborative power, with folder, project, bin, metadata, and media sharing capabilities from any web browser.” The platform positions content creators for increased creativity, productivity, and agility as they evolve to take command of their next opportunity.” MediaCentral | Editorial Management “MediaCentral’s total deployment flexibility accommodates the unique ways that our customers want to set up and manage their operations and easily supports how their teams do their work. “ Our next-generation MediaCentral production suite gives creative teams across news, sports, post production and live production the power to create and deliver more content to all their media outlets in less time than ever before,” said Dana Ruzicka, Chief Product Officer, Avid. MEDIACENTRAL PRODUCTION MANAGEMENT UPDATENew MediaCentral update brings Editorial Management to facilities ![]()
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